The purpose of food has become hazy. As I see it, this ‘purpose’ (too grand a word perhaps) is twofold: providing our bodies with the best possible fuel available; and, with its taste, smell, and appearance, providing us with a great sensual pleasure. For this haziness, our busy lives are partly at fault, as they leave us no time to prepare or even think about food. But the language of food marketing, full of false promises and hyperbole, should take some of the blame – and is, indeed, my main concern here. Continue reading
Monthly Archives: April 2014
Supermarkets again
We went away to the North German coast for a few days. It wasn’t a remote spot, though you might have thought it from the deserted beaches and windswept sand dunes. The surrounding infrastructure – discount supermarkets, cafes, restaurants – suggested summer saw busier days.
As is standard on holidays with small children, when we first arrived we went to the village’s only supermarket (a Netto) to stock up. Our list was modest: apples, bananas, cheese, butter, milk, bread, yoghurt, and jam. Mostly, we thought, we’d eat out.
Despite the simplicity of our culinary ambitions, Netto proved disappointing. Call me a snob, but I don’t believe not sure I have ever been in a supermarket with fewer things I might consider buying. Wherever we turned, we found junk. There are no other words for it. Continue reading
