Forget John Lewis’ penguin, a new seasonal madness has gripped the nation – well, the nation’s health food bloggers at least. Wherever you turn, you are earnestly called to sprinkle your porridge with wheatgrass, add turmeric to your tea and slather your face with coconut oil. Advent is a feast of supplements, a sort of religious devotion to external and internal perfection, presented as your only hope of hanging up your Christmas stocking muffin-top free.

At this juncture, it is interesting to look at the ingredients in Asda’s Rich Fruit Mince Pies (12.5p per pie) – a mouth-watering mixture to be washed down with cheap sparkling wine at many a Christmas party …

Sugar, Apple, Glucose Syrup, Currants, Sultanas, Raisins, Glucose-fructose Syrup, Vegetable Oil, Orange Peel, Hydrogenated Vegetable Oil, Preservatives (Acetic Acid, Sodium Metabisulphite, Potassium Sorbate, Sulphur Dioxide), Malt Extract (From Barley), Lemon Peel, Invert Sugar Syrup, Apricot, Mixed Spice, Sugar Syrup, Dextrose, Citric Acid, Gelling Agent (Pectin), Acidity Regulator (Sodium Citrates), Natural Flavouring, Wheat Flour, Vegetable Oil, Glucose Syrup, Hydrogenated Vegetable Oil, Sugar, Dextrose, Salt, Raising Agents (Diphosphates, Sodium Bicarbonate), Preservative (Potassium Sorbate). Continue reading →